Shouldn’t Food be the Only Ingredient in Food?
Good food starts with wholesome, real ingredients. We know that when you look at an ingredient list, you want to see foods that you are familiar with, not those you can’t pronounce.
Good food is a journey for McCain. We have made great progress in reformulating many of our products in some of our regions around the globe to meet our commitment of using only real food in our products – specially selected potatoes, real cheese, green peppers and vine-ripened tomatoes to name just a few. At the same time we are removing unfamiliar ingredients. If you can’t find an ingredient in your own kitchen cupboard, then it’s our goal to remove it from our products.
This journey will take time, but we are committed to making our food “good” across all of our product lines in the more than 160 countries our products are sold. Why? Because it’s not just about the food we make, it’s about what we stand for. We want to feel comfortable about the food we serve you, and we want you to be comfortable serving it.
WE WILL STRIVE TO NOT USE:
- Artificial colours
- Artificial flavours
- Artificial preservatives
- Trans fat-containing oils
WE MAY USE BUT WILL CONTINUALLY STRIVE TO REDUCE AND REMOVE:
- Processing aids
- Saturated fat
- Flavour enhancers (e.g. MSG)
- Hydrogenated vegetable fat
KITCHEN CUPBOARD INGREDIENTS WE WILL LOOK TO MINIMISE:
To meet our Good Ingredient principles, we are reformulating our retail-branded potato products across our three largest potato regions - Great Britain, Canada and Europe. Our retail-branded pizza products in Canada and Australia are also being reformulated. For products in our other categories, we will undertake a rigorous process to either eliminate these products or work toward reformulation where possible.