responsible advertising
Responsible Advertising 

McCain is committed to honest, ethical advertising of the benefits of our products in a

manner consistent with our traditional high standard of behaviour. The global principles outlined below demonstrate our commitment to upholding integrity in advertising.


  Create advertising, advergaming, promotional initiatives or other communications targeted directly to children under the age of 12.
  Place advertisements in media targeted to children under the age of 12.  
  Unfairly or inaccurately represent the nutritional value or benefits of our products.