We work every day to make our customers and consumers SMILE

We value continuous improvement in our people, our products and our business

We cherish the “Can Do” spirit: Trying but failing is okay; failing to try is not

We dare to be different: New ideas, innovation and differentiation matter

We value teamwork and the sharing of ideas

We win market by market, and create advantage by leveraging our global scale

We believe that honesty, integrity and fair dealings are integral to our success – good ethics is good business

We will “drink the local wine:” We are multicultural and care about our people, our families and our local community

We take pride in being a family business