Advertising Commitment
McCain Foods is committed to honest, ethical advertising of the benefits of our products in a manner consistent with our traditional high standard of behaviour. The global principles outlined below demonstrate our commitment to upholding integrity in advertising.
We will not:
- Create advertising, advergaming, promotional initiatives or other communications targeted directly to children under the age of 12;
- Place advertisements in media targeted to children under the age of 12; and
- Unfairly or inaccurately represent the nutritional value or benefits of our products.
