Van Geloven acquires brands from Dutch snacks producer, Royaan

06 October 2016

Dutch food group Van Geloven, which is majority-owned by McCain Foods, has acquired a number of brands and plants from snacks producer, Royaan.

The deal includes brands, Van Dobben and Kwekkeboom croquettes, as well as the foodservice-focused brands Laan, Willie Dokter and KB.

Van Geloven will also take on three factories: one producing lines including croquettes in Oostzaan, north of Amsterdam; one further south in Wijk bij Duurstede manufacturing cheese-based products; and a third in Beuningen making meatballs.

McCain acquired a majority stake in Van Geloven in March this year. When the deal was announced, McCain Foods Chief Executive Officer, Dirk van de Put, said: "Van Geloven's market leading brands and products offer us a fantastic opportunity to strengthen our overall appetiser and snack food market presence within the region."