We work together with our growers to implement good agricultural practices related to food safety, traceability, environmental sustainability, biodiversity and soil health.
With the planet facing an urgent climate and biodiversity crisis, McCain has become a founding member of the One Planet Business for Biodiversity (OP2B) coalition. Launched at the UN General Assembly (UNGA) on September 2019, this business-led coalition aims to gather forward-thinking, agriculture-centric companies determined to take bold action to protect and restore cultivated and natural biodiversity within their value chains. In addition to business-led actions, the coalition will engage decision makers to develop and promote policy recommendations.
The three main focus areas moving forward are:
- Promoting regenerative agricultural practices
- Enhancing product portfolio diversification
- Avoiding deforestation and restoring high value ecosystems.
Learn more about our commitment to biodiversity in the Netherlands.
We strongly believe that partnerships and multi-stakeholder collaborations are key to achieving a more sustainable planet. In North America, we take part in the Potato Sustainability Alliance, a collective of potato industry stakeholders who seek voluntary certification for sustainability through training, yearly surveys, and audits based around all areas of farm management.
Working closely with growers, we leverage agri-science techniques to develop potato varieties suited to drier climates, with over 15 varieties introduced to date globally. These specific potato varieties are well suited to water-stressed conditions based on their resistance to heat and water fluctuation. By 2025, we aim to increase the use of such varieties to 20% of all potato crops grown for McCain. Introducing new varieties in regions with difficult and volatile growing conditions, can help growers to improve both quantity and quality of harvests.
We also continue to adopt fertilizer-efficient potato varieties to minimise our CO2 emissions, as fertilizers are one of the main causes of CO2 emissions in potato farming.
Increasingly, consumers want to know and understand where ingredients come from and how the product is made.
In 2019, we’re proud to say that 93% of our global potato volume was certified for good agricultural practices. This means that our growers have implemented good practices on-farm and in post-production related to food safety, traceability, environmental sustainability, biodiversity, and soil health in line with regional standards.
We’re aiming to increase this certification to 95% by 2025.
Watch our video on the Global GAP in Poland.