Continuing to innovate and expand our healthier offerings in potato, appetizer and new product segments.
We strive to meet the needs of increasingly health- and planet-conscious consumers by focusing on the future of food and diversifying into more vegetable, vegan and gluten-free options. As consumer preferences begin to change, we’re also witnessing critical global health challenges such as rising obesity levels and non-communicable diseases due to malnutrition. We’re combating these global challenges by understanding consumer health and wellness needs and pioneering new and healthier product options.
In some countries, we’ve redeveloped specific products to meet the health and wellness needs of school children and people in senior care. In Canada for example, we’ve redeveloped 22 potato products with a special focus on lower fat and sodium levels to meet the needs of seniors.